What it does
Spintax lets you write one email that is delivered as many unique-looking messages, lowering spam-flag risk and increasing reply rates.
Basic syntax
Use double curly braces and pipe separators:
{{option 1 | option 2 | option 3}}
At send time ColdSend randomly picks one of the pipe-separated choices.
Simple word/phrase spinning
Hey {{Hi | Hello | Hey there}},
Each recipient sees only one greeting.
Sentence-level spinning
{{I noticed your Series A | Saw your latest feature launch | Congrats on the new funding}} — exciting times!
Inserting CSV variables
If your CSV has the column first_name, write:
{{first_name}}
No pipe = “pull value from CSV”.
Mixing CSV variables with static options
Put the CSV placeholder inside the spintax block:
{{{{first_name}} | friend | team}}
Output examples
-
John(taken from CSV) -
friend -
team
Nested spintax – don’t bother
Nesting works:
{{{{first_name}} | {{Hi | Hello}}}}
but because ColdSend chooses one random path only, the extra layers give no extra combinations — they just make the template harder to read. Keep it flat and simple.
Quick checklist
✅ Open and close every block with {{ }}
✅ Separate choices with | (space around it is optional)
✅ Use CSV columns without pipes: {{company}}
✅ Preview a few sends before you launch — hit “Preview” in the editor to see random outputs
That’s it